Did you know...?

• More than 70% of business calls are placed on hold.
• Average hold time is 30 to 45 seconds.
• 30% of callers placed on hold hang up, and 1 in 3 of those never call back.

-- AT&T Study

• 90% of callers on hold with silence will abandon their calls in less than one minute.
• Callers with music on hold will stay on the line thirty seconds longer than with silence.
• Callers with information on hold will stay on the line for up to three minutes longer.

-- North American Telecom

Providing information on hold results in:

• 40% increase in retention of callers on hold
• 15% increase in inquiries
• 12% increase in sales for products and services mentioned on hold.

--Telemarketing Magazine

The average executive spends 17 minutes per day on hold.
- Office Team Survey

The average person spends 60 hours per year on hold.
-CNN Survey

88% of callers prefer on hold messages over silence.
-Cellular Marketing Magazine